Premier Needle Arts in the News

Seasoned Industry Leader Joins Berroco’s Executive Team

February 10, 2022 — North Smithfield, Rhode Island (February 10, 2022) – Berroco, a leading knitting and crochet brand, created for all makers and found exclusively at Local Yarn Shops, announced that Jan Hurwitz, a seasoned and recognized leader in the yarn industry has joined the Berroco executive team as Director of Sales and Customer Experience.

Jan will lead and direct all the sales and customer engagement strategy and execution for Berroco, including working with the strong and established Berroco independent sales representatives.

February 10 2022 Press Release

Premier Needle Arts Announces Acquisition of Berroco, Inc.

October 13, 2021– North Salt Lake, Utah (October 14, 2021) –Premier Needle Arts (PNA), a Blue Point Capital Partners portfolio company announced today the acquisition of Berroco, Inc. (Berroco), a leading supplier of knitting and crochet yarns and patterns serving Local Yarn Shops (LYS) and ecommerce retailers.

During the last seven years, PNA has forged a core philosophy and strategy when adding brands to the PNA family.

October 13 2021 Press Release

Premier Needle Arts Is Committed To Inclusion and Diversity

June 1, 2020–(North Salt Lake, UT) The companies and brands of Premier Needle Arts continue to be focused on our customers and our team during the challenges we are facing as a nation, including Covid19 as well as the more horrific and terrible events over the past few weeks, beginning with the death of George Floyd.  

June 1st Press Release Download

New Software Introduces Technology That Empowers All Quilters to Create, Design, Edit, and Customize Any Quilting Motif

February 11, 2020–(North Salt Lake, UT) Handi Quilter, Inc., a division of Premier Needle Arts, has introduced a new quilting design creation tool to its line of Pro-Stitcher branded products. Pro-Stitcher Designer™ software introduces technology that empowers all quilters to create, design, edit, and customize any quilting motif. Pro-Stitcher Designer, which is included with the purchase of the Pro-Stitcher robotic quilting system, replaces a previously-used design tool and promises support and education well beyond what traditional support was able to provide in the past.

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Continued Growth Opportunities Result in New Leadership Roles within Premier Needle Arts Direct-to-Consumer Division

January 21, 2020–SALT LAKE CITY–(BUSINESS WIRE)–Premier Needle Arts today announced the appointment of two industry leaders who will fill executive roles within the company’s direct-to-consumer division. Ursula Morgan, a recognizable, award-winning technology and business executive, accepted the position as Chief Marketing Officer (CMO) of the Crafts Group and will provide vision and leadership to a team that is transforming the craft industry through technology innovation across e-commerce, product design, and marketing. Additionally, Lynn Blevens was newly appointed Brand Director, where she will lead a team at Superior Threads in the progression of this beloved brand that is well-known among quilters and sewists.

Read the full press release.

February 27 2017 (Cleveland, OH)

CLEVELAND, OH (February 27, 2017) – Blue Point Capital Partners and its Blue Point III portfolio company, Premier Needle Arts (“PNA”), announced today the acquisition of Crafts Americana Group, Inc. (“CAG”), a leading supplier of knitting, crochet, quilting, sewing, and other hobbyist products…

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