Premier Needle Arts

The Premier Needle Arts family of companies offer seven leading, top-of-mind consumer brands with more than 18,000 products, which are either self-manufactured, or are sourced from the highest quality manufacturers around the globe. Today, our brands are sold in more than 50 different countries and are found on the shelves of more than 1,000 independent retail locations or are accessed through our consumer websites. 

We employ more than 250 team members, located in 10 states and three countries. These team members are dedicated to passionate innovation, with emphasis on ease of use and high quality. Education, training and inspiration go hand-in-hand with providing the best tools and products to support our customers’ creative endeavors. Each day, you will find our team focused on designing, engineering, manufacturing, and delivering products for our creative customers.

Premier Needle Arts is located in North Salt Lake, Utah and is proud to be part of Blue Point Capital Partners family.  To learn more about our companies and brands, please visit them at their corresponding websites.

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Handi Quilter (North Salt Lake, UT) creates and builds both branded and private-label longarm quilting machines, and produces quilting tables and frames as well as longarm quilting accessories, scissors, rulers, templates and patterns.

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Superior Threads (St. George, UT) is a leading supplier of 43 lines of premium threads used in quilting and sewing.

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Quilt Pro Systems (Dallas, TX) provides easy-to-use digital products to enable quilters to digitally and electronically design and audition their projects.

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Crafts Americana Group (Vancouver, WA) is a leading supplier of consumable products used in various enthusiast markets, including knitting, quilting,  and decorative painting.


Mark Hyland

CEO, Premier Needle Arts

Mark D. Hyland is a seasoned marketing, sales and corporate executive with 25 years of experience building brands and successful organizations.  During his career, Mark’s hands-on leadership style found him in various leadership positions implementing strategic direction and execution guidance at multi-million to billion dollar brands and companies including: Wal-Mart, Weider Nutrition, Schiff Nutrition, Fruit of the Loom, EAS, VMI, Handi Quilter, Food Insurance.com, and Premier Needle Arts.

Today, Mark continues to provide his leadership to the brands and companies of Premier Needle Arts, working with each of the management teams of the PNA portfolio of companies on their key initiatives to maximize organic growth and strategic direction, while continuing to search out smart strategic acquisitions.

Mark holds a Bachelor of Arts degree in communications and advertising from Brigham Young University. Mark and his wife Suzanne, a well-known professional long-arm quilter and HQ Ambassador, reside in Cottonwood Heights, UT, and are the proud parents of three children. He is the author of the book Help! I Married a Quilter. When not at work, Mark can be found on the slopes skiing in Utah and Colorado, fishing in Alaska during summer months, or traveling with his wife visiting art galleries around the world

Company and Brand Leadership